Mark. S. Hostetler's Winning Legal Strategies for Advertising and Marketing
We continue our on-going series "Our Readers Write" with Blackwell Sanders attorney Mark S. Hostetler.
Slip this CD into your car's player and spend the most valuable thirty minutes of the year with Mark S. Hostetler, Of Counsel in Blackwell Sanders St. Louis Missouri office, as he discusses what every executive needs to know about negotiating the legal issues critical to the success of every advertising and marketing campaign.
The CD and accompanying text -- part of the Virtual Leadership Seminar -- include an overview of the laws that affect advertising and marketing, the steps to take to insure compliance, and the dangers to avoid to prevent unwanted legal entanglements with regulatory agencies.
Topics covered include:
- A detailed look at the most important laws governing advertising and marketing;
- a step by step guide for implementing a successful strategy;
- the 5-7 mistakes most often made and how to avoid them;
- specific negotiation strategies;
- roles and motivations of each party;
- a seasoned attorney's strategy for working with some of the world's largest companies; and,
- case Studies of specific situations and what you can learn from them.
Mr. Hostetler's background includes broad management experience in corporate, regulatory, legislative, marketing, antitrust, sales and operational matters. He is the former Vice President of a leading food company with numerous market leading brands and over twenty production facilities.
He has extensive experience dealing with the Food and Drug Administration and the United States Department of Agriculture. He has represented clients before the National Advertising Division, the National Advertising Review Board, the Federal Trade Commission and the United States Justice Department, and various state attorneys general.
Mr. Hostetler is a sought-after speaker at numerous industry conventions and bar association seminars and adjunct professor on advertising and marketing quality control and other process and operational topics.
Thanks for sharing Mark!
