Head's Up RIAA: Engage These Kids Passions: Don't Sue Your Market for Heaven's Sake
Since you've clearly already taken your brains out of your heads, make a strategic marketing decision that doesn't put them up your #$@%.
Engage young people's loyalty; their capacity for innovation; their motivation to do the right thing if paired up with the right innovative partner.
Time to fold up the litigation tents & reconnect with the people who will or will not be buying your music for the next 60 YEARS!
The following courtesy of Professor Michael Scott @copyrightlaw.
by Mike Masnick from TechDirt
Students Dropping Out Of School To Pay RIAA Settlement Fees?
from the educational-campaign,-huh? dept
You may recall a couple years ago that an RIAA representative suggested that an MIT student should drop out of school and get a job in order to pay the fine it was demanding she pay for sharing some music. Now, according to the associate dean of student development at the University of Wisconsin, some students are doing exactly that: "Some students have had to drop out of school in order to pay for their legal fees." No examples or proof is given, so I'm wondering if this is just a throw-away line.
