Best Blog Posts First Quarter from 3 Geeks and a Law Blog

It's quite a list but here's my favorite:  Reality:  the Enemy of Innovation? from The Creative Class, excerpt below.

Almost everything that we think is real is actually a construction of inferences and interpretations that we misinterpret as reality. And unfortunately, the belief that we are directly observing and understanding ‘reality’ discourages us from trying to change it. Hence our concept of ‘reality’ is the enemy of innovation.

The ‘reality’ assertion happens all the time. I recall a fellow board member, Tony M., arguing with me during a board meeting, “Roger, the reality is that we can’t sell this division right now.” In fact, we could (and did) sell the division, but it didn’t appear that way to Tony because the things to which he paid attention didn’t add up to the possibility of sale.

Tony didn’t see his view as a model of reality, but as reality-direct, pure, and clean. That is why he didn’t say, “I don’t think we can sell it,” but rather “the reality is we can’t.”

When we see ‘reality,’ we act to confirm and reinforce that ‘reality’, whether it is real or not. So if we were to conclude that ‘the reality is’ that consumers won’t pay a premium for quality-for example, they won’t pay more than 99 cents for a four-roll package of toilet paper-then we won’t even try to provide more quality. Instead we will provide a generic product and spend our resources on price promotions that enable retailers to hit the 99-cent price point.

Read on here.

Our watchword?  The same as Sun Microsystem's CEO Jonathan Schwartz:  "innovate, don't litigate."

Conflict Avoidance and the March of Science

In today's Los Angeles Times, columnist Michael Hiltzik rightly worries that Investor Funded Research Could Bring the March of Science to a Standstill.  The story used to highlight the problem goes like this:

Dr. Philip H. Schwartz spent six years providing university researchers with neural stem cells cultured by a method he had helped invent at the Salk Institute in La Jolla.

. . . . His technique provided biomedical scientists with live tissue, an improvement over the dead cells, harvested from the brains of deceased patients, that had been the standard fare. . . .

Then his employer,
Children’s Hospital of Orange County, got a letter from Palo Alto-based StemCells Inc. [warning] that Schwartz's program infringed its patents in the neural stem cell field and it wished to, er, discuss a licensing arrangement.

The hospital's lawyers advised Schwartz to stop sending out cells until they could make a deal with the company.

That was two years ago. There's still no licensing deal, and there haven't even been talks for more than a year.

Here's the part where one could rail against lawyers and litigation and the use of patent portfolios as revenue-generation tools impeding the progress of science.  But that's an argument destined for failure (read:  years of litigation; the potential for trial; and, an unhappy settlement by everyone involved).

When reading a story like this, the mediator in me looks for the human or institutional problem burdened by a legal issue of interest primarily to lawyers and academics.  Here it is:

As it happens, StemCells has good reason to support the needs of academic researchers. For one thing, progress in fundamental stem cell research is likely to "improve the value of their [patent] portfolio," Schwartz observes.

For another, the company's founders include three leading academic stem cell scientists:
Irving L. Weissman of Stanford University, David J. Anderson of Caltech and Fred Gage of Salk -- in whose very lab Schwartz developed his method.

None of the three appears to have gotten directly involved in the discussions, although one might think they would be especially sensitive to the need to balance the interests of private enterprise and academia. (None answered my requests for comment.)

So there has been no progress. The company says it did not explicitly threaten a lawsuit or even demand that CHOC cease distributing neural stem cells. But considering the firm's access to litigation firepower -- it's been waging a patent battle in court with another firm,
Neuralstem Inc., since 2006 -- Dethlefs is probably wise to see its letter as a "veiled threat" and CHOC's lawyers prudent in suspending Schwartz's program.

Each side says it's waiting for the other to make an offer, but things may be moving backward. On Jan. 23, Dethlefs sent out a memo explaining to researchers that because of the "unresolved legal issue," it wouldn't be distributing cell lines that might come under the StemCells patents for the foreseeable future.

The people most vitally interested -- the scientists whose interests overlap -- haven't gotten involved in the discussions and "[e]ach side says it's waiting for the other to make an offer."

In other words, the dispute resolution mechanism chosen by the parties to a commercial problem that is impeding the progress of science and which could result in an economic benefit to one, all or none of the parties in the hundreds of millions if not billions of dollars, is to avoid addressing the problem at all.

Though stem cell research might be akin to rocket science, conflict resolution is not.  I have personally seen the "parties with the problem" -- the inventors on either side of a patent infringement action -- walk into a joint session as if the other were the spawn of Satan, only to emerge less than an hour later talking about their shared engineering or design or scientific problems, slapping one another on the back and, in at least one instance, calling their evil adversary "bro."

To unstick the sticky legal problems impeding the progress of scientific inquiry, the parties with the problem -- who are invariably also the parties with the solution -- need to get together.  Now.  Period.  With or without the assistance of someone trained in the art of dispute resolution.

The big policy issues can be left to the big policy guys while the stem cell researchers figure out how to keep the next huge elderly generation from the suffering and expense of Alzheimers and Parkinsons.

Get it together.  Please.

Arbitrating that International IP Dispute? Check out Fulbright's International Arbitration Report

2009 International Arbitration Report Read about recent disputes and issues looming over them.

Topics include:

  • Developments Affecting the Choice of Arbitral Seat and Institution in China-Related Contracts
  • Applications Under Section 1782 to Obtain Discovery in International Arbitration
  • English Court Grants Order in Support of Arbitral Tribunal’s Peremptory Order
  • Developments in Electronic Disclosure in International Arbitration
  • U.S. Federal Court Orders Party to Pay U.S.$100,000 Daily Fine for Failure to Comply with Arbitration Award

Download the 2009 International Arbitration Report Here.

Fulbright's International Arbitration Report

is a convenient way to stay abreast of the latest developments in cross-border disputes.

Should you have questions about international arbitration, please contact Mark Baker at mbaker@fulbright.com or David Howell at dhowell@fulbright.com.

Hat tip to Virginia Construction Lawyer Christopher Hill for this "Courtoon" by the extremely multi-talented federal appellate attorney David Mills.

Building Your IP Practice with a Dynamic Social Network

Put the power of Web 2.0 to work for you while you're sleeping!

Internet defamation attorney Adrianos Fachetti; entertainment attorney Gordon Firemark; class action attorney H. Scott LeviantBarger & Wolen Marketing Director Heather Milligan and I will be presenting Social Networking for Lawyers: A Roadmap to Success Session 1 (9:15-10:30) at the Second Annual LACBA Solo and Small Firm Convention on June 25, 2009.

In this interactive session we will explore the buzz surrounding social networking and social media tools and how solo and small firms practitioners can effectively employ them to communicate with current clients; control your messaging as you reach out to new clients and the media; and to meet, network and collaborate with colleagues.

Our panel of solo and small firm attorneys will discuss their experiences with blogging as a social media tool, and we will spotlight several social networking applications, including Twitter, Facebook and LinkedIn. By calling upon their personal experiences, our panel will highlight best practices for how you can incorporate these and other Web 2.0 applications into your business development, PR and networking activities.

Negotiating the Market: 2009 IP Law Firm Marketing Slogan Award to McDonnell Boehnen Hulbert & Berghoff LLP


mbhb
we know the drill

 

When a law firm takes the time and trouble to at least be clever, it tends to make potential clients believe in its claims to be creative and innovative.  That's why we're awarding the IP ADR Blog 2009 IP Law Firm Marketing Slogan Award to the firm of McDonnell Boehnen Hulbert & Berghoff LLP.

The marketing people tell us that brand consistency is one of the most important elements in a successful marketing program.  See e.g. Marketing 101:  Brand Consistency at the BlueFur Blog here.  Excerpt below:

When you decide on a marketing campaign for your company, it’s important that you maintain a certain level of consistency across the entire campaign. Even if it’s not an outright advertisement, everything associated with your business should have a common theme or feeling to it. When you look at marketing for BlueFur, the color blue always features prominently and there’s a good chance that you’ll see an image of the furry blue monster.

Be consistent not only in the look and style of your various marketing materials, but also in your ad message. What is it about your company that you want to emphasize? What is it that you want people to know you for? To remember you for? This consistency should be maintained across everything, including business cards, letterhead, envelopes, invoices, signage, banners, newspaper ads… everything.

From mbhb's "About Us" page below.

We provide creative, pragmatic business solutions through a variety of intellectual property services, including litigation, prosecution, and general client counseling.

With offices in Chicago and Washington state, MBHB provides comprehensive legal services to obtain and enforce our clients' intellectual property rights, from navigating patent office procedures to litigating complex infringement actions. We prosecute patent and trademark applications in both the U.S. and abroad, handle intellectual property litigation matters in trial and appellate courts across the country, and counsel clients nationwide and worldwide on the enforcement and defense of their intellectual property rights.

The more colorful "real" ad can be seen at Patently O.

Negotiation Strategies with Bart Greenberg of Manatt Phelps

More Wisdom (with Statistics!) from the IP Maximizer Blog

(right, my own best legal advice - if the litigation won't likely net you $5 million, take your legal fees to Vegas - you'll have a lot more fun losing them there)

If you're not reading Jackie Hutter's IP Asset Maximizer Blog you're way behind the curve.  In fact, the curve isn't even on your horizon.  Without Jackie, the IP world is flat.  Check out this excerpt from Jackie's recent post on the "Starry Eyed" View of Patent Litigation Being a Great Way to Monetize Patent Value

I recently became aware of this patent litigation analysis prepared by PriceWaterhouseCoopers (“PWC”) (hat tip: Marcus Malek of the Intangitopia blog). The report appears to be rigorously prepared from data obtained from a large number of reported patent litigation cases dating from 1995. I read this report with interest and think that anyone who is interested in the ROI of patent enforcement should read it also. The data provide a wealth of information for anyone even thinking about bringing a patent case or who is involved in defending against claims of patent infringement.

Although the data in the PWC provides informational value, I nonetheless have a big problem with the following assertion that is prominently presented on page 18 under the title “What This Means for Your Business”:

"In light of the findings in this study, patent litigation appears to continue to be an effective protection and monetization path for patent holders." (emphasis added)

This unqualified statement gets a big “WHAT?!” from me.

The PWC data indicates that patent holders prevail only 37 % of the time, with the breakdown of wins being 19 % at summary judgment and 57 % at trial. (page 8) The median damage award for patent holders is $3.8MM, measured over 7 years from 2001 to 2007 (page 2). Notably, the median damage award varies substantially among technology areas, with some areas such as pharmaceuticals, consumer goods and automotive resulting in damage awards significantly lower than the median value. (p 3) The values are further skewed because the award figures include the $1.5 B award against Microsoft that was later markedly reduced (but was current as of the time of the PWC report).

While the $3.8MM figure might initially seem somewhat impressive to many patent owners, notably missing from PWC’s assertion that patent litigation is an “effective [] monetization path” is the cost to the patent holder to obtain that median damage award of $3.8 MM. At best, this assertion presents a "starry eyed" view of how patent owners can extract value from their patent assets. At worst, the assertion is misleading. (But, in any event, it is not necessarily surprising because PWC derives significant revenue from patent litigation.)

There's more!  Read the rest of Jackie's incisive post here.

Jackie Hutter's Innovations in Corporate IP Management Presentation