IP ADR Negotiation Dictionary: Entrepreneurial Integrative Bargaining
Entrepreneurship: the process of identifying, developing, and bringing a vision to life. That vision may be an innovative idea, an opportunity, or simply a better way of doing something. The end result of this process is the creation of a new venture, formed under conditions of risk and considerable uncertainty. See also the Adeologue Blog on Entreprenerial Negotiation.
Interest-based or Integrative Bargaining: (a) bargaining strategy that focuses on satisfying as many interests or needs as possible for all negotiators; (b) a problem-solving process used to reach a solution that addresses the parties' needs and desires; (c) the alternative to distributive bargaining which focuses on distributing rewards from a single fixed item of value, such as real or intellectual property; a business opportunity; or a fixed sum of money or number or type of goods; (d) an approach to negotiation in which the resources at issue are believed to be unlimited; the parties' creative negotiation strategies able to increase available resources; and, multiple satisfactory resolutions exist. See Engineering Management Blog on Value Based Negotiation.
Intellectual Property Entrepreneurial Negotiation: Strategic alignment, as described in Building a Strategy Pyramid at Entrepreneur.com, is just one of the ways to use interest-based or "integrative" negotiaiton techniques to make your intellectual property more valuable by aligning your needs and interests with those of a strategic partner. Also see Austin Software Council Start-Up Tips.
And dispute resolution? Because litigation is just one of the many bargaining chips available to parties in negotiating future business opportunities, all of the above resources can improve your ability to maximize the monetary and future potential value of any IP litigation you have commenced or to which you have been made an unwillingly party.
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We're delighted to have as one of our bloggers international IP mediator and arbitrator
Les Weinstein, who remains affiliated with the law firm of Shelton Mak Rose Anderson PC while arbitrating national and international intellectual property cases with the American Arbitration Association, was my boss, mentor and teacher more than twenty years ago (yikes!) when we practiced together at Pepper, Hamilton & Scheetz.
We're pleased to bring to you the considerable talent, experience and intellect of IP litigator, mediator and ADR professor,
