More on the Absence of a Harry Potter Settlement

I've always said that the biggest lie in any business is "I don't take it personally."

It seems that some personal-offense-taking may be one of the reasons the lawsuit between billionaire J.K. Rowling and Fan-Lexicon-Site-Builder Steve Vander Ark has not settled (covered by our own Mike Young here and here). 

See Tim Yu's Talk of the Town piece Fan Feud in this week's New Yorker for the slight that may account for taking this spat to the bitter end.  Excerpt and link to full column below.

Last summer, at a “Harry Potter” convention in Toronto, a fan named Steve Vander Ark made a similar mistake when he dared to compare himself to Joanne (J. K.) Rowling. “It is amazing where we have taken ‘Harry Potter,’ ” he said to a crowd of dedicated “Potter” fans. Many readers dislike the epilogue in the final book; Vander Ark urged them to disregard it entirely, and even invented his own spell to do so (“expelliepilogus”). “Jo’s quit, she’s done,” he told the audience. “We’re taking over now.”

Comparing yourself to a living god can be risky, and Vander Ark has suffered cruel fates, in court and in the world of “Potter” fandom . . .

Continue reading here.

The Chicago IP Litigation Blog Includes Settle It Now in the Carnival of Trust

R. David Donoghue over at the Chicago IP Litigation Blog is hosting a "Carnival" of Blogs that is new to me -- The Carnival of Trust.  

As David explains:

The Carnival of Trust is a monthly, traveling review of ten of the last month's best posts related to various aspects of trust in the business world. It is much like the weekly Blawg Reviews that I post links to and have hosted, but those generally contain far more than ten links. My job this month was to pick those ten posts for you and provide an introduction to each post that makes you want to click through and read more.

We're pleased that our sister blog -- Settle It Now -- is included in the category Trust in Leadership and Management along with Charles H. Green's Trust MattersGeorge Ambler's Practice of Leadership;  and Stephen Albainy-Jenei's Patent Baristas  (if they gave awards for blog template design, PB would win in my book every day of the week).  In this crowd I feel like Zelig!

Here's David's generous mention of the Settle It Now Negotiation Blog and my recent post on convincing your clients to give up more than you (their attorney) predicted while still maintaining your credibility.

On the subject of trust-based leadership, Victoria Pynchon at the Settle It Now, Negotiation Blog has an excellent guide for maintaining your client's trust during a difficult negotiation: How Can I Convince My Client to Lose More than Predicted and Still Maintain My Own Credibility? The answer is complex and multi-faceted, but it boils down to the fact that you have to get the stakeholders and decision makers face-to-face, get their buy in on resolution as a goal (in addition to winning), explore all avenues of resolution, and you have to let them explore all aspects of the dispute, even those that do not matter. The last point is a difficult one for lawyers. As a lawyer you generally want to remain focused on the settlement inputs -- money, confidentiality provisions, sale of existing product if something about the product is being changed, etc. -- but from a trust perspective it is important that the stakeholders resolve not just those issues that go into a final agreement, but any problems or concerns they have related to the dispute or the parties to the dispute.

And let me just add here -- though I'll sound like a broken record to my regular readers -- that business people seek out lawyers because they believe themselves to be victims of injustice. (see my short-short video on this topic here)

Though I, as a mediator, am always seeking business solutions to legal problems, the client's injustice problem must be addressed to maintain your credibility (and retain your client's trust.).  Every great mediator I know will address this issue with your client unbidden.  If you're using less than great mediators --  raise the issue yourself -- all competent mediators should be prepared to address the issues foremost on your client's mind right including -- Will I lose?  How much more is this going to cost me? and Am I Being Extorted or Low-Balled?

Thanks for the mention, David!  We're happy to see Settle It Now mentioned by an IP Blog as influential as yours.  Every IP dispute involves the same issues as every other commercial dispute, requiring the parties to go beyond their legal positions; explore all of both parties' commercial interests; create value from potential business synergies; claim as much of that value as possible; craft business solutions to legal problems; and, frankly address the injustice issues that led your client to seek you out in the first place. 

They'll be yours for life.

Oregon A.G. RIAA Bully-Buster

Here's the thing about bullying.  When you do it in public, champions will arrive on the scene to do battle.  According to the recent ABA article Oregon ‘Ground Zero’ in RIAA Battle Against File-Sharing,

in filings this week, Attorney General Hardy Myers' office said the Recording Industry Association of America's litigation tactics may violate his state's data-mining laws . . . [and] called for an investigation of the recording industry's tactics.

In response to the RIAA's muted characterization of the AG's attempts to protect its citizens as  "misguided," New York lawyer, Ray Beckerman (The Recording Industry vs. the People) . . . says that the "the Oregon AG's move to question the RIAA's tactics is long overdue."

 "The RIAA has been bringing fake copyright infringement lawsuits, the sole purpose of which is to get the names and addresses of John Does. . . . The strategy is then to drop the case and pressure individuals to settle, he added.

For those who missed our first post on this issue here, we once again provide an explanation of bullying from the social scientists.  

Bullying, they tell us, is the repeated and deliberate abuse of power by one person or group over another person or group.

The social context in which bullies flourish?  Relatively stable social groups with a clear hierarchy and low supervision.

Why?  Because hierarchy – a system that ranks people one above the other -- makes low-status individuals visible, easy to get at and less likely to receive protection by their peers. 

When you bully a State's citizens in full view of that State's arm of justice, however, you can't expect that you -- the sixth grade bully -- can continue to shake down the third graders for their lunch money.

Kudos to the State of Oregon for riding to the rescue!

For college students targeted by the RIAA -- and those who might be -- attorney Beckerman provides his practical and legal advice here.

On November 13, You Too Can Learn the Techniques that Settled Verizon v. Vonage

NEVER LEAVE VALUE ON THE BARGAINING TABLE AGAIN!

Head's up!!  Vonage and Verizon settled their patent dispute using only two settlement techniques well-known to your transactional colleagues but rarely used by litigators.  There are dozens more like this, many of which you may be familiar with but few of which you ever attempt to use.

Let some masterful settlement judges (Complex Court Assistant Supervising Judge Victoria Chaney and full-time Settlement Judge Alexander Williams, III) and highly respected mediators and arbitrators teach you how to use these techniques to get a settlement that's nearly as good as actually winning the case.

We've also added a negotiation and mediation ETHICS section to the course so that those of you who need those credits by year-end can get them.

If you read this blog, you are officially a "friend or colleague of the speakers" and are entitled to a 20% discount on our day-long Winning Settlement Techniques Seminar.  In addition to Judges Chaney and Williams; former Federal Magistrate John Leo Wagner, Patent Arbitrator and Mediator Les Weinstein, and Arbitrator and Law School Professor Jay McCauley will bring you the techniques necessary to settle and make your clients very very happy at one and the same time.  

Your blog-reader coupon code is S3SETL. Enter in the coupon code when you register on-line and receive 20% off the registration price.

Register here now.

The fomal course description below:

Settlement Techniques that Give You the Winning Edge

Novice and seasoned litigators will learn to maximize the value of their litigation positions by learning winning settlement techniques from a panel of seasoned ADR experts.

Experienced mediators and Judges teach the latest settlement techniques, such as distributive (splitting the settlement “pie”) and integrative or interest-based (expanding the settlement “pie”) bargaining. Topics also include the dynamics of conflict resolution, settlement best practices, negotiating techniques, settling complex and patent litigation cases, and international disputes. Don’t miss this chance to hear from those who truly know -- how you can best maximize your client’s settlement opportunities and outcomes.

What You Will Learn if You Attend This Seminar

The ten social psychological insights that will minimize your own self- defeating negotiation behavior and maximize your opponents’ bargaining weaknesses (preview here)

The ten basic rules of “distributive” or “fixed sum” bargaining that will give you the “edge” in all future settlement negotiations

The ten ways to “expand the fixed sum pie” by exploring and exploiting the client interests underlying your own and your opponents’ legal positions

The ten ways to get your case settled to your clients’ best advantage at Mandatory Settlement Conferences for both routine and “bet the company” cases

The Top Ten Errors Made by Parties When Attempting to Settle Disputes that their Contracts Require Them to Arbitrate

The Ten Rules of Cross-cultural negotiation in International Arbitration

The Ten Laws Critical to the Enforcement of Mediated Settlement Agreements

The Ten Mediation/Settlement Conference Traps for the Unwary (preview here)

Instructors

Hon. Victoria Chaney--Assistant Supervising Judge, Complex Litigation, Los Angeles Superior Court

Hon. John Leo Wagner--ADR Neutral/Hearing Officer, Judicate West

Hon. Alexander Williams, III – Judge, Los Angeles Superior Court, presiding over the full-time Settlement Court

Les J. Weinstein--AAA Arbitrator and Mediator, Patent and Antitrust Attorney

Jay McCauley--Hearing Officer, Dispute Resolution Provider, Judicate West

Victoria Pynchon--Complex Commercial Mediator, Settle it Now


November 13, 2007 - Los Angeles

Check-in: 8:30 - 9:00 a.m.

Seminar: 9:00 a.m. - 4:30 p.m. (Lunch on your own)

Wilshire Grand Hotel

930 Wilshire Blvd.

Los Angeles , CA


Pincus Communications certifies that this seminar has been approved for 6.0 MCLE credits and ethics credits will be given.

"B" is for BATNA: At the End of the Day, It's All About a Jury Trial

 

(above, art imitating the truth -- Billy Flynn: Would you please tell the audience... err... the jury what happened? -- Razzle Dazzle from Chicago)

Why are we back to the "B's" and more particularly, why are we back to BATNA?

Because I've been mediating more "pure money" cases lately and recalling for my litigants the central fact of settlement life.

IF YOU'RE NEGOTIATING THE SETTLEMENT OF A LAWSUIT, YOUR "BETTER ALTERNATIVE TO A NEGOTIATED AGREEMENT IS A JURY VERDICT."  PERIOD.  END OF STORY.

This is why we're so happy to have found a new legal blog called Deliberations, which is all about the psychology of jurors; what they like; who they'll hate; what their predilictions and pre-dispositions are and how you and your clients might be able to influence them to decide the case in your favor.

As the Jury Research people teach us (here, by the way are two of the best jury consultants in Southern California, if not the nation, Chris St. Hilaire of M4 Strategies and Tom Bernthal of Jury Insight -- see the recent $15 million verdict largely credited to Bernthal's efforts) the jury is not comprised of your law school class, your university friends or even your high school classmates.   

Who is it composed of and how do they think?  That's the problem.  You and I -- no matter how down to earth we believe ourselves to be -- have NO IDEA. 

This week, however, Deliberations helps us out by telling us just how many jurors will likely be struggling with alcoholism and drug addiction in their families when we voir dire them and by pointing us to this great NPR (must read) quiz on the American Jury System.

The author of Deliberations, Anne Reed, a trial lawyer and jury consultant at Reinhard, Boerner & Deuren in Milwaukee, recently suggested to me that trial lawyers, jury consultants and mediators "might have something in common."  

Oh yes.  YOU -- trial lawyer, jury consultant, jury -- are the other side of my equation.

YOU ARE MY DISPUTANTS' BATNA.

"B" is for Bully: Jean Valjean at the Music Store

The law, in its majestic equality, forbids the rich as well as the poor to sleep under bridges, to beg in the streets, and to steal bread.

Anatole France, The Red Lily, 1894, chapter 7 

 AP Minneapolis from the Los Angeles Times

A woman facing a $222,000 music-sharing verdict asked a judge Monday to overturn it.

Jurors in a case that six record companies brought against Jammie Thomas found that she violated the companies' copyrights by offering 24 songs over the Kazaa file-sharing network. They ordered Thomas, a mother of two who makes $36,000 a year, to pay the companies $222,000.

In a motion filed Monday, Thomas' attorney, Brian Toder, did not argue that she hadn't violated the copyrights. Instead, he said that because the songs could have been purchased online for about $24, the $222,000 verdict was disproportionate and amounted to punitive damages. 

for remainder of article, click here.

Jury Instructions

Copyright law allows damages of $750 to $150,000 per song.

What the Jury Awarded 

$9,250.00 per song.

The Music Companies' Actual Damages

The songs could have been purchased online for about $24.00.  Without itemizing, defense counsel pegged the record companies' actual damages at "less than $151.20 in all."

Who Else the Major Record Companies are Pursuing

According to the Times, the Recording Industry Association of America has sued 26,000 of its individual consumers for damages.  In September, it also sent "a new wave of 403 pre-litigation settlement letters to 22 universities nationwide" on behalf of the "major record companies."  See RIAA News Release here.

Why the Jury Likely Made the Thomas Award So High

If you've been following this story, you don't have to do much guess work to believe the jury was likely punishing the defendant for lying to them on the witness stand.  Although the defendant denied file-sharing on direct examination, documents produced at trial pretty well demonstrated that she was not telling the truth. 

This always pisses the jury off.

What the Jury Didn't Know

Even Primates Won't Tolerate Econimic Inequities on this Scale

Finally, though I've resisted seeing it for more than 25 years, the Les Misérables "power to the people" song . . . .

Little people know
When little people fight
We may look easy pickings
But we've got some bite

So never kick a dog
Because he's just a pup
We'll fight like twenty armies
And we won't give up
So you'd better run for cover
When the pup grows up!


Our New Website IPADR.COM Goes Live!!

Are Your Negotiation Skills Equal to Your Trial Skills? We'll Help You Make Sure You're as Winning a Negotiator as You are a Litigator

Deal Yourself a Winning Hand

November 13

Los Angeles

 

 (photo:  Four Aces by Ian Grainger)

 Novice and seasoned litigators will learn to maximize the value of their litigation positions by learning winning settlement techniques from a panel of seasoned ADR experts.

Experienced mediators and Judges teach the latest settlement techniques, such as distributive (splitting the settlement “pie”) and integrative or interest-based (expanding the settlement “pie”) bargaining.

Topics also include the dynamics of conflict resolution, settlement best practices, negotiating techniques, settling complex and patent litigation cases, and international disputes. Don’t miss this chance to hear from those who truly know -- how you can best maximize your client’s settlement opportunities and outcomes.

Speakers

Complex Court Assistant Supervising Judge Victoria Chaney

Full-time Settlement Court Judge and Adjunct Professor (Straus Institute) Alexander Williams, III

The Hon. John Leo Wagner, Federal Magistrate (Ret.) (Judicate West Panelist)

Judicate West Neutral and Adjunct Professor (Straus Institute) Jay McCauley

AAA Arbitrator, Mediator and Patent Attorney Les J. Weinstein

Judicate West Mediator and Adjunct Professor (Straus Institute) Victoria Pynchon

For more of what you'll learn, click here.

Flyer and Order Form Here

Fees Individual: $349 per person

Group: $324 per person for 2 or more from the same company pre-registering at the same time.

Government employee/Non-Profit* Rate: $299

Students: $199 (current students only)

Possessed by Possession: Patenting Legal Strategies

(right, "Denny Crane!!")

I expect to see stuff like this on Boston Legal, not on the ABA Law Journal.  And how in the world did I miss this anyway -- from BLAWG's May 15 '07 post

The ABA Law Journal recently published an article about patenting legal strategies. The article, by Steve Seidenberg, was published in the May edition and it titled Crisis Pending: Can a Patent on Legal Strategy Prevent a Client From Taking Your Advice? The Courts May Soon Decide.

Based on what the article reports (which is well worth the read, by the way), not only are tax strategies already being patented, but there are innumerable rumors regarding lawyers seeking patents on real estate and corporate law strategies.

Since issuing its first patent for a tax strategy in 2003, the Patent and Trademark Office has issued at least 52 patents covering specific tax strategies. Another 84 published applications for tax strategy patents are pending. But more than just tax strategies could be involved.

Because parties applying for patents may keep their applications secret if they certify to the PTO that they are not seeking similar patents overseas, the legal grapevine is buzzing with rumors that legal strategy patents are pending in other practice areas, like real estate and corporate law.

They're kidding, right?  This was an April Fool's article in May?

More on the drive for possession in our on-going series on the social psychology of conflict tomorrow.

Quote of the Day from U.C. Irvine

“Every relationship has bumps.”  U.C. Irvine Chancellor Michael V. Drake reported yesterday by  Adam Liptak in his New York Times "Sidebar" column Furor Ends in Deanship for Liberal Scholar. 

For our thoughts on potential sources of the "several areas of miscommunication and misunderstanding" that gave rise to the "furor," see our post on the issue here.

Drake's and Chemerinsky's Joint Statement announcing that Chemerinsky accepted U.S. Irvine's offer of its new law school's deanship here.  

 

The U.C. Irvine Mess, Forecasting Ethicality and Negotiating an IP Settlement

(photo, left, Duke University Constitutional Law Professor Erwin Chemerinsky)

(courtesy of the Wall Street Journal Law Blog, we Interrupt this Post to Bring You the Breaking News that Chemerinsky has Accepted Irvine's New Offer).  

If you've been following the news about the U.C. Irvine Law School Brouhaha this week, you'll know what it feels like to hear a story out-of-sequence, over time and from different sources the same way arbitrators, mediators and juries do.  

I heard the astonishing news that U.C.I. had hired, then fired, one of the most highly respected Constitutional Law professors in the country -- for the expression of his political opinions in the Los Angeles Times -- over coffee and orange juice.  I didn't read the story; my husband just casually mentioned it from behind his newspaper. 

His summary was pretty much like that of the Orange County Register's:  

U.C. Law Dean Hired, Fired:   

UC Irvine officials hired and then promptly fired the founding dean for their fledgling law school, because he was "too controversial," according to Erwin Chemerinsky, the Duke University law professor who had already signed a contract to take the job.

Next thing I heard was that U. C. Irvine Chancellor Michael V. Drake -- the guy who fired Chemerinsky -- denied that politics had anything to do with his decision, stating that he had: 

made the very difficult decision that Professor Chemerinsky was not the right fit for the dean’s position at UC Irvine. I informed him on Sept. 11 that we were rescinding our offer and continuing the recruitment process. /**

The Story Plays Out

Chemerinsky says Drake found him "too controversial" and Drake says "I made a management decision -- not an ideological or political one -- to rescind the job offer." 

Though I still hadn't read the full story anywhere, I concluded that Drake must be  . . . well . . . dissembling.  The temporal connection between the appearance of a Chemerinsky Op-Ed piece on the death penalty -- and his nearly simultaneous termination made the connection between ideology and firing appear incontrovertible. 

When I finally had the time to read an L.A. Times article on the controversy, I was surprised to hear that Dean Edley of U.C. Berkeley's Boalt Hall School of Law, said Drake consulted him before withdrawing the offer.  I was even more surprised to hear that he didn't think Drake's decision was based on the content of Chemerinsky's public opinion, but rather upon the fact that Chemerinsky opined at all.  Most surprising was Edley's opinion that asking Law School Deans to stop writing politically polarizing op-ed pieces was normal and reasonable.    

Such is the power of expert opinion.  This made me re-think my position. 

"Judged too soon," I said, reading my husband the news article that evening.  

But there was more to come.   

By the time I'd heard that Chemerinsky here and Drake here had each published his own editorial in the Times, the Times was reporting that UCI [Was] Working on a Deal to Re-hire Chemerinsky

That was no suprise.  But this was.  Despite Drake's denial that he'd been "pressured" to terminate Chemerinsky by un-identified "conservatives," the Times learned that U.C.I. had received:  

criticism of Chemerinsky . . . [shortly before] Drake rescinded the job offer from . . .  California Chief Justice Ronald M. George, who criticized Chemerinsky's grasp of death penalty appeals [as well as] a group of prominent Orange County Republicans and Los Angeles County Supervisor Mike Antonovich [who] wanted to derail the appointment. 

Drake's colleagues are scratching their heads ("it's not like him") and UCI is doing some serious damage-control while Chemerinsky punts ("I'm not really thinking about it.").    

I should've checked the Wall Street Journal Law Blog first (the model of concise legal reporting) which I just now see reports Anthonvoich saying that "making Chemerinsky the head of UC Irvine’s new law school 'would be like appointing al-Qaida in charge of homeland security.'"  This is just embarassing for Antonovich and one wonders who would want to teach at a new law school in such an environment.  

Still, with feelings running into thermoneuclear  hyperbole, you can imagine the pressures Drake must have been feeling.

We're Deep Into the Social Psychology of Conflict Here

Early yesterday, I was pretty much believing Drake's explanation.  Chemerinsky acknowledged the pre-employment discussion they'd had about a Dean needing to focus on less controversial issues.  I assumed Drake knew Chemerinsky's appointment might be unpopular in Orange County. That's why Drake tried to ensure that Chemerinsky understood he'd have to tone down his public advocacy of liberal causes. 

Drake thought Chemerinsky got it, but he didn't. 

The same day the offer went out, Chemerinsky's op-ed piece appeared in the Los Angeles Times, raising just the type of problem that Drake had imagined might arise.  

Oh %$^#@!!!

If Drake's not now in a state of fear (which interferes with cognitive function) I'll eat my old Con Law textbook.  He must have felt the need to make a decision fast (which also interferes with reasoned and ethical decision-making -- time pressure).  If he rescinded the contract before the Regents approved it, he wouldn't have to "fire" Chemerinsky.  He could just withdraw the offer.  

I'm assuming that Drake wasn't feeling very good about having to "fire" Chemerinsky in response to pressure.  I'm also assuming he was irritated to be dealing with this problem after his little chat with Chemerinsky about op-ed pieces.   It may well have been against his own principles to be rescinding the offer.  

He doesn't want to tell Chemerinsky that he's changed his mind because of the op-ed piece. It just feels wrong.  So he does what anyone in a bind under time and outside pressure might do.  He blames somebody else, some unidentified "conservatives."  Chemerinsky won't think badly of Drake for that.  He'll understand. 

But That's Not What Happened

In the absence of information, people make stuff up.  And that's precisely what I had done.  

Drake had been pressured by conservatives and he'd folded like a lawn chair.  He'd told Chemerinsky the truth, not simply provided an excuse or shifted the blame.  But when the news cameras were rolling and the reporters were biting pencils hovering over news pads, Drake blinked.  The reporters would want to know who had pressured him and that would be messy.  So Drake said he hadn't been pressured.  It was a management decision.

Here's the Social Psychology of Conflict -- FINALLY!!

I was just talking about Bazerman et al.'s new working paper Why We Aren’t as Ethical as We Think We Are: A Temporal Explanation earlier this week.  Bazerman and his colleagues report that we believe we'll be more ethical in the future than we really will be and that we rearrange our recollection of past events to recall that we acted more ethically than we actually did.    

No one is immune from "errors" in prediction -- "forecasting errors" -- and we are most likely to make them in the heat and stress of conflict.  As Bazerman, et al. report, in controlled negotiation experiments,

individuals who imagined facing a very competitive opponent predicted they would be much more competitive and more likely to stand firm than those who imagined facing a less competitive opponent . . . [When confronted with a competitive negotiator, however]  participants gave in and agreed to worse outcomes than they predicted they would.

The findings are not much different for "mis-remembering" the past.  As Bazerman, et al. explain:

There is substantial evidence that people selectively remember past events in a manner that supports their preferred self-image. It is widely assumed that memory for affectively potent information about oneself is highly selective (i.e., distorted) . . . 

While convenient for our self-esteem (and even our happiness), the selective memory mechanism represents a barrier to an accurate understanding of our ethical selves and thus impedes our ability to strive for higher levels of ethics in our everyday lives.

But what does this have to do with the U.C. Irvine mess or negotiation for that matter?

A lot. After all, the U.C. Irvine "mess" is really just a negotiation gone extremely bad, as too many negotiations do, resulting in the disruption of plans, strained or severed business relationships and, too often, litigation.  At U.C. Irvine, it means plans to open the school in 2008 have been stalled.

Bazerman again:

Effective decision-making requires accurate planning and reflection on one’s decision  . . .  The contextual inconsistencies that exist in the prediction, action, and evaluation phases, however, circumvent these critical feedback loops.

Here are a few suggested solutions to making as reasonable and ethical a decision when under pressure as we hope to make when in a state of rest, any one of which might have helped Drake do the right thing -- or at least the most prudent one -- in this instance.  

  • Recognize our multiple selves

[T]o make more ethical decisions, people first need to recognize their own susceptibility to unconscious biases. This entails recognizing that our behavioral forecasts are incorrect, that our recollections of our past behavior are subject to cognitive distortions, and that the roles of the want and should selves are misaligned.

  • During action, increase the influence of the should self

No matter what we do during the prediction phase, the "should" self needs to be able to flourish during the action phase if we are to improve our ethical behavior. This entails increasing the power of the should self during this phase while controlling that of the want self.

[A]n effective way to overcome an immediate temptation (i.e., eating a tasty pretzel) is to refocus one’s attention from the concrete qualities of the temptation (how yummy and tasty the pretzel is) to its abstract qualities (thinking of the pretzel as if it were a picture of a pretzel).

  • Increase the prominence of the should choice by changing the temporal distance between the decision and its consequences

[I]mplementing long-term ethical action might require acceptance that we cannot get agreement if we try to implement decisions now (e.g., in Congress), but that our chances will go up if we accept a delay in implementation. . . . . [I]t is far easier [for example] to get employees to start saving for retirement if you ask them to agree now to implement the decision later than if you seek an immediate take-home-pay reduction now. .

  • Ensur[e] that the ethical infrastructure promotes ethical versus unethical decisions, reducing uncertainty surrounding the decision, and addressing the euphemisms that disguise the ethical implications of the decision should also allow the should self to be a more dominant force during the action phase.
  • During action, decrease the influence of the want self

In an ethical dilemma, when people understand that their want selves will drive their decisions, they may be able to use self-control strategies directed at that self . . . Part of this strategy may involve pre-commitment devices. Rather than focusing on the should
self, these devices seek to suppress the rearing of the want self.   

We'll apply these principles to IP Disputes in our next post on the Social Psychology of Conflict.

_____________________

**/  Any first year law students reading this post will find the reason why this is not a breach of contract in Drake's short statement.  The offer, though accepted, was "contingent" upon approval by the Board of Regents.  The offer was withdrawn before that contingency occurred.  

Contentious Litigation Tactics Can Hurt You: the Social Psychology of Conflict

 (photo left BOOH by Mohammed)

 When we say "contenious tactics can hurt you" we don't mean the kind of "hurt" imposed by Courts when they ever so reluctantly and after years of bad faith litigation behavior impose monetary sanctions on the parties &/or their attorneys.

No, we mean hurt, as in Patently O's recent observation that the Federal Circuit (here) justified the lower court's 29.2% royalty rate as damages based in part on the parties "contentious history."  See Damages:  Contentious History Between Parties Justifies High Royalty RateOUCH!!

ELEMENTARY BUILDING BLOCKS:  WHY WE'RE SO CONTENTIOUS 

As promised, we're going to lay a little social psychology of conflict on you for the next several weeks to help you understand not only how and why we use contentious tactics in litigation, but also how to strategically escalate or de-escalate litigation's contentious nature.      

First, a definition.  Conflict occurs when the parties believe their needs or desires cannot be achieved simultaneously.  (see Law Professor Richard Reuben's great power-point presenation on this topic here). Conflict emerges into a "dispute" when one (or more) of the parties suffer an "injurious event."  (See Conflict Map here).

Remember that active verb "believe."  The perception that the parties cannot simultaneously achieve their needs or desires ain't necessarily so. 

Whenever one person sues another for patent infringement, s/he alleges that the defendant is interfering with her ability to achieve her needs (income) or desires (wealth) based upon what she perceives to be hers.  The defendant, more or less predictably, responds by contending that the plaintiff is interfering with his ability to achieve his needs and desires based upon what he believes to be his. 

One of the ways to resolve the resulting conflict is to use a contentious tactic, which is what litigation is.  For the defendant the "perceived injurious event" that triggers the dispute is the litigation itself.  For the Plaintiff it was something else -- something that often becomes so lost in time to the litigators that only the Plaintiff continues to carry the "injury" with him.

CONTENTIOUS TACTICS for resolving conflict include Ingratiation and Gamesmanship; Shaming, Threats, Promises & Arguments, and,Coercive Commitments or Violence. 

The goal of all these tactics is to induce your opponent to yield to your clients' desires.   

Active litigation is, of course, both a coercive commitment -- "I will pursue you and this lawsuit until . . . trial .. . appeal . . . re-trial (etc.)" and a form of economic violence (imposing legal fees, lost time from productive business activities, potential loss of reputation in the business community or decreased value of actively traded securities, etc. upon your opponent).

So back to the question why litigation is always so contentious. 

IT'S CONTENTIOUS BECAUSE ITS A CONTENTIOUS TACTIC TO BEGIN WITH AND CAN ONLY BE PURSUED CONTENTIOUSLY.  It need not, however, be pursued in such a way that it will inflame your opponent.  Any litigation (as opposed to settlement) strategy or tactic, however, will invariably escalate conflict. 

How and why you might wish to de-escalate the conflict between the parties to litigation for your clients' strategic or tactical advantage tomorrow.

On the Internet, Nobody Knows You're a Dog: Negotiating the Settlement of Your IP Dispute

HOW IT STARTS

"They cheated me," said the C.E.O. of a Fortune 500 company. 

"They stole my invention [or process, design, employees, product, market, or, customers]."

"They copied, knocked off, lied, misled, withheld, and, denied."

This is how the litigation begins.  You can recite it in your sleep because you drafted the complaint, the counter-claim, and, the interrogatories.  You prepared the examination, the cross-examination, and the jury instructions.

HOW IT ESCALATES

With each passing day, their wrongful, outrageous behavior and the injustice done to your client grows. 

Why? 

Because they prove their essential bad character and malicious intent with each litigation thrust and parry.  Your conduct is righteous, avenging, and, pure, while theirs only confirms their bad faith.  They destroy documents, alter evidence, mislead the Judge, and file pleadings at 5 p.m. the day before three-day weekends.

HOW IT COMES INTO THE JUDGE'S SETTLEMENT CHAMBER OR THE MEDIATION CONFERENCE ROOM

Although no one "takes it personally," by the time you bring your clients to a settlement conference or mediation, they cannot bear the sight of one another. 

I have not only been instructed that joint caucuses will not be tolerated, I've been asked to assure that the parties will not lay eyes on one another because the other side's very corporeal existence might so inflame the disputants that the negotiation session will melt down before it has had the chance to begin.

If you are a litigator with at least five or six years of experience representing clients in hotly contested intellectual property litigation of any stripe, you know that I am not exaggerating.

I want you to keep this litigation posture and emotional climate in mind for the next few weeks because all of my posts are going to be based it.

WITH A LITTLE HELP FROM OUR FRIENDS -- ENSURING THE BEST POSSIBLE NEGOTIATION   

In the coming weeks, we will be discussing some concepts in the social psychology of conflict that will help you de-esclate the conflict, which will, in turn, help everyone brainstorm and negotiate a deal as effectively and efficiently as possible.  

Toward that end, we'll talk about cognitive biases, with a little help from our friend Michael Webster, whose Psychology of Compliance and Due Diligence Law Blog was just last week named one of the ten best legal blogs on the internet. 

We'll also rely upon Harvard Business School's Working Knowledge, an invaluable, free resource that will improve every commercial litigator's ability to "cut to the chase" of the business interests that lie at the heart of every great settlement. 

Today's post, for instance, in fact the entire series of posts, was inspired by the HBS Working Knowledge Newsletter article -- Why We Aren't as Ethical as We Think - A Temporal Explanation by Max Bazerman (author of the great new negotiation text Negotiation Genuis) and his colleagues Ann E. Tenbrunsel, Kristina A. Diekmann, and Kimberly A. Wade-Benzoni. 

Other on-line resources we'll be using to explore this topic include:

Beyond Intractability (this link, for instance, is to our friend Ken Cloke's article on Mediators without Borders, which describes several great techniques for de-escalating conflict). 

The Freakonomics Blog, covering, among other things, marketing strategy that often overlaps with negotiation strategy, see e.g. Should Apple Burn its Economics Textbooks here and monetizing the value of spending more time with a loved one here

Brains on Purpose, our friend Stephanie West Allen's Neuroscience and Conflict Resolution Blog, see e.g. this recent article -- Conflict, Is it All In Your Head?, which appears, along with another cool dozen-plus conflict resolution blogs at Mediate.com's "Featured Blogs" page and Geoff Sharp's 40 Sites in 40 Minutes  including Gini Nelson's Engaging Conflicts on such topics as The Ethics of Compromise here and Diane Levin's Online Guide to Mediation on such topics as Is Your Negotiating Style Leaving Value on the Table? here.

Roger Dooley's brilliant Neuromarketing Blog, see e.g. our Negotiation Blog post on Small Talk and the Value of Joint Sessions here.

The Legal Theory Blog, see e.g. Negotiation and Time Perspective.

The Trial Lawyer Resource Center, whenever we need reminding that trial may well be the better alternative to a negotiated resolution, and to avail ourselves of the settlement insights posted there such as Listening During Settlement Negotiations

Malcolm Gladwell's Blog (the Tipping Point and Blink), see, e.g., this post on why journalists failed to detect the Enron debacle.  

The texts on which we usually rely will also be cited to assist you, including 

Professor Leigh Thompson's introductory-intermediate guide to negotiation, The Mind and Heart of the Negotiator (2d ed) -- the first chapter is online here.

Lax & Sebenius' essential 3D Negotiation -- excerpt online here.

Bazerman and Malhotra's newest compilation of negotiation advice, with which to earn your own post-graduate negotiation degree, Negotiation Genius.

The American Bar Association's massive compendium of negotiation strategic and tactical advice, The Negotiator's Fieldbook (online chapters include Analyzing Risk by Jeffrey Senger)

 Every new or existing website can benefit from search engine marketing.     Although many web hosting service providers supply domain registration, internet safety, and general marketing services, they do not locate the dedicated IP addresses you need. Just as  advertising agencies promote their client’s products or services online, search engine marketers facilitate web marketing through link exchange, email marketing, adsense promotion and the like.  An abundance of websites and articles provide internet marketing information. By reading seo reviews you can improve your chances of finding the best company to provide SEO services for your company.