ADR and Technology: Conclusion of Jay Taylor Interview

This is the third part of a three-part interview with Jay Taylor, a partner with the Indianapolis, Indiana law firm of Ice Miller. Mr. Taylor's primary practice area is intellectual property law with a focus on patent, trademark, copyright, and trade secret litigation and mediation. He also concentrates in business aspects of intellectual property law such as acquisition, sale and licensing of intellectual property assets, and computer hardware and software sale and licensing.

MS. PYNCHON: Do you believe that the speed at which technology is changing these days should make mediation even more attractive to attorneys handling IP disputes?

MR. TAYLOR: I can tell you that the technology most effecting litigation practice today is electronic discovery. The new rules and case law on that topic are going to make discovery even more burdensome than it already is. And I’ve no doubt it will be abused by some attorneys for the sole purpose of forcing the opposition to capitulate.

Moreover, as technology advances, the costs required for experts to explain the technology in terms the court and jury can understand increases exponentially.

However, it is true that advances in the client’s patented technology often has an impact on the parties’ desire to settle a lengthy case. Many years ago, I was involved in a case involving a patent on controlling pattern stitching on sewing machines. While the case was pending, the technology advanced to the point where the patented technology was obsolete. The new technology was vastly superior and the old patent was worthless. The case settled quickly and reasonably because the whole market changed. This is going to be even more evident in the future as old technology is replaced more rapidly with new technology.

We will always, however, have the trolls with us, who attempt to reinterpret old patents to cover the new technology. Still, in many fields, the valuable life a patent is more limited today than it used to be by virtue of technology’s volatility.

MS. PYNCHON: Do IP disputes have other characteristics that make them uniquely appropriate for mediation?

MR. TAYLOR: I think the primary reasons IP cases and particularly patent cases are particularly good candidates for mediation is the cost of the litigation and the unpredictability of the results. The law itself is always in a constant state of flux. But with the Supreme Court overruling the Court of Appeals for the Federal Circuit on a regular basis in several very significant areas, that flux has increased to the point that very little is certain.

A patent case that may have looked very good several years ago, may now look less appealing because the standards for obviousness have been lowered, or the likelihood of an injunction reduced, or the likelihood of a willful infringement determination due to the failure to product an attorney opinion undermined.

Trademark disputes raise a whole set of other issues. Most often, the goal is an injunction to prohibit continued use of the infringing mark. Damages are usually less of a concern, so money alone is not going to get the matter resolved. Here, creative settlements are a premium and often the only way a trademark dispute can be resolved.

I once had a trademark case where the two clients reached a business settlement in the courthouse hallway as I was picking a jury. That is a case where mediation would probably have produced a comparable settlement much earlier and at much less expense to both sides, but neither the court nor the parties pursued mediation. At that time, mediation was not as widely recognized and practiced as it is today. Today, knowing what I now know, I would push such cases harder toward mediation.

MS. PYNCHON: Are you seeing a marked increase in mediation in your practice.

MR. TAYLOR: Oh, yes. Quite a bit. I am seeing more and more attorneys recognizing the benefits of mediation and counseling their clients to agree to it. Some courts are also beginning to recognize the benefits of mediation and pushing for and implementing rules for court ordered mediation. The Court of Appeals for the Federal Circuit has implemented a mediation program for all cases appealed to that court. Personally, I think that by the time a case gets to appeal, it is too late to mediate. Only time will tell if the program works.

MS PYNCHON: Thank you so much for sharing your experience and insights with us. It’s been very illuminating and education for me. Do you have any parting thoughts?

MR. TAYLOR: Yes, the mantra for the modern businessman should be "mediate, don't litigate." Litigation is costly, time consuming and disruptive for a business. Businessmen want as few uncertainties in their business as possible, and the result of litigation, by its very nature, is totally uncertain. Mediation, on the other hand, provides both sides with an opportunity to resolve a dispute on terms that are mutually acceptable at a cost far less than litigation. If the dispute is one that can possibly be settled, every attempt should be made to do so as early as possible through negotiation, and if that fails, through mediation.


More Expertise from LinkedIn: Maximising the Value of Your IP

(photo Patent Pending by Ben Eenhoorn)  

Julie Turner of the Turner Law Firm has platinum educational and law firm IP experience.  In the LinkedIn Q & A section, she responds to Supriya Sun's  inquiry about the available "techniques and approaches for assessing (and extracting maximum value from) an owned patent portfolio" as follows:  

 

There are a number of ways to value IP, from the "Monte Carlo Method" (really a combination of other ways), to assessing the prices and availabilities of alternatives, to looking at royalty rates in an industry and for what type of IP, to determining whether to license separately or as a portfolio.

There is an outstanding article on this topic at WIPO: Really goes through it very nicely and it's freely available.

One of the best IP valuators and writers on this subject is Richard Razgaitis. His qualifications are unparalleled for this kind of thing. He wrote a book called "Valuation and Pricing of Technology-Based Intellectual Property" that I highly recommend.

Another source if you are near a good library is the journal, Les Nouvelles. This is the journal of the Licensing Executives Society, a fabulous journal all about licensing and IP valuation.

Negotiating License Agreements

I am slowly coming to understand the power of LinkedIn, recommended to me by my favorite marketing guru (not just my web log guru) Kevin O'Keefe at LexBlog.

LinkedIn not only connects you with your market's markets, it also provides some pretty high level advice.  Here, I reprint an answer to the question:  What's the Best Way to Handle Licensing.  The question was asked by a "third degree" contact of mine -- systems architect Paul Robichaux.  

The question was answered by several LinkedIn experts.  This answer in the international marketplace was provided by Legal & IPR Counsel at TNO ICT Folkert J.M. Teernstra:

The aim of any licensing model is to extract the added value created during research and development. In an ideal world, you would aim for the maximum value. However, this is not always possible. In case of ongoing development you might have a need for instant cash. This can be accomplished by either licensing against a lumpsum or by an arrangement that allows for advance payments of future revenues. This is often called "frontloading". It goes without saying that this is usually not the best way to maximize returns.

If you have no "frontloading" requirements, a better way to maximise returns would be to charge for a combination of a one-off fee for access to background knowledge and turnover-dependent per item payments (royalties). In this arrangement, the licensee is usually free (within certain limits !) to set their own selling price. This is a preferred model where the licensee has better insight in a specific market than the licensor. However, make sure you ask for minimum annual license fees !

As to technology valuation, there are three classic approaches: cost based, market based and income based. The overall license fee paid by the licensee should be a reasonable percentage of the true market value. If you overcharge, the market will probably not buy your licensees product..There is a rule of thumb called the "25% rule".

As an alternative you could also consider a distribution or OEM or white label agreement with a reseller. In this case an IPR license would not be required.

Once you have determined the value of your technology and the appropriate licensing model, have a license contract drafted by an experienced licensing professional or a lawyer with experience in this field. Especially in case of cross border licenses there are numerous possible complications, eg in some jurisdictions you are not allowed to charge for expired patents, in others your licensee might be required to pay a witholding tax (to be deducted from YOUR license fee..) or you license arrangement might be held to be anti-competitive.

Be also VERY aware of the risks involved in granting a patent indemnification to your licensee. This is best avoided altogether.

There are many pitfalls in technology licensing. If substantial amounts of money are involved in your technology product, hire a professional !

Mr. Ternstra cautions, of course, that

THIS IS NOT A PROFESSIONAL LEGAL ADVISE AND MAY NOT BE CONSTRUED AS SUCH. I TAKE NO LIABILITY FOR ANY ACTS OR OMISSIONS THAT MIGHT RESULT FROM THE TEXT ABOVE.

Welcome to the IP ADR Blog

(malibu surf photo by ryan cordone)

Why an IP ADR Blog?

We litigators are trained to organize party interests around legal theories. Our clients, however, organize their thinking around their business interests, which often involve potential synergies with the competition.

Whether you're negotiating the settlement of your IP case or striving to obtain a more efficient arbitral resolution, it's helpful to have a "coach" or neutral who is as attuned to potential business solutions to legal problems and s/he is to the legal strategies already being pursued.

That's why we're joining the high-level conversation about IP commercial, regulatory, legal and technical issues already underway in the IP blogs we've listed in our sidebar.

Collaboration and reciprocity are the by-words of the blogosphere and the key to the settlement -- or the effective management -- of complex IP litigation.

We're looking forward to learning from those already at the table and hopeful that we'll be able to add value for everyone who preceded us here, be they transactional or trial attorneys, General Counsel or the executives they serve.

 We're here to listen and to connect. 

 Whether you were first introduced to us by our (old) blogger site or are finding us for the first time here, please pause to leave us a comment, letting us know who you are and how we might best serve you.

Mediating IP Disputes: Interview with Jay Gordon Taylor

Mr. Taylor is a partner with the Indianapolis, Indiana law firm of Ice Miller. His primary practice area is intellectual property law with a focus on patent, trademark, copyright, and trade secret litigation and mediation. He also concentrates in business aspects of intellectual property law such as acquisition, sale and licensing of intellectual property assets, and computer hardware and software sale and licensing.

Mediators and litigators don't talk to one another nearly often enough.  We've therefore recently begun to interview IP litigators to increase our understanding of one another's interests, needs, desires and concerns.

Jay Gordon Taylor is the classic L.A. hyphenate -- in his case, the hyphen connects litigator and mediator.  Jay continues to represent his own clients while at the same time helping other lawyers find the best resolutions available for theirs.  Though a hyphenate, Mr. Taylor does not live and work here in L[hyphen]A but in in Indianapolis, Indiana.  We have, by the way, already published the first part of this interview here.  

We're pleased and honored to have Mr. Taylor join us for our first day "live" on our new site. 

Thanks Jay! 

MS. PYNCHON: Mediators are always talking about the way in which mediation reduces expense, creates greater opportunities to craft one’s own “remedy,” and (of course) avoids the risks and burdens of litigation. Assuming litigation/trial could deliver a relatively quick and efficient means to resolve the matter, would mediation still be a better alternative. 

MR. TAYLOR: Often the goal of patent litigation is to force a competitor out of the market. If that is the goal, mediation is probably fruitless. I had a case, years ago, where the settlement demands by the other side were very simple -- agree that you are infringing, pay us everything we think we are entitled to -- including our attorney's fees -- and stop selling the allegedly infringing product. Their demands never changed. 

Needless to say, the case did not settle, even though my client would have been willing to pay a reasonable royalty by way of compromise. After a very lengthy, costly trial and appeal, plaintiff's six patents were held either invalid or non-enforceable. Thus, by being unreasonable, they deprived themselves of a substantial royalty stream.

MS. PYNCHON: Do you believe that a mediator with industry knowledge and experience representing clients in patent litigation could have made a difference in that case? I recently mediated a patent infringement case with a similar motive on Plaintiff’s part. Nevertheless, we were able to craft a business deal that capitalized on the defendant’s international marketing network. This was an opportunity that wouldn’t have been available to Plaintiff by way of trial and I believe the settlement provided the Plaintiff with more value than winning the litigation would have.

MR. TAYLOR: It is possible that mediation might have been beneficial. I could never determine if the client was driving this hard settlement position or whether the lawyers were not properly advising the client on the merits of the case. It is possible the mediation might have produced a settlement in that case if the settlement position was the result of bad advice. However, if the client's sole goal was to get my client out of the market, I doubt that mediation would have been successful.

EXPLORING COMMERCIAL INTERESTS

MS. PYNCHON: I often find that the attorneys representing their IP clients haven’t fully explored all of the commercial interests that are driving the dispute, or at least not all of the business opportunities of which the client is aware. Have you found that in your practice as an advocate or as a mediator?

MR. TAYLOR: I think it is unusual that the client does not communicate its goals to the attorney. I have found it far more likely that the attorney does not candidly inform the client of the merits of the case and the risks of loss. Sometimes I've believed that the attorney has torpedoed a settlement for personal reasons, either ego or money. I have observed the philosophy by some litigators that it is always in the best interest of the client to litigate through trial. In reality, of course, it is rarely in the interests of the client to go to trial, particularly where there is an acceptable settlement that makes business sense. It is always more lucrative for the attorney to try the case, and unfortunately, some of our brethren overlook or push the ethical envelope in advising clients regarding settlement.

MS. PYNCHON: I have heard many mediators and settlement Judges express that opinion and it may be true. But my experience has been that an attorney is always eager to settle a case if s/he believes the settlement will truly make the client happier than continued litigation.

MR. TAYLOR: Well, that should be the goal of every attorney, but none of us knows what is truly motivating the other side. There is, however, another factor that enters into IP cases that is not reflected in the general commercial litigation case.

THE PERILS OF AN ENGINEERING OR SCIENTIFIC MIND-SET

Many IP attorneys simply do not understand the reasons for settlement or how to best settle a case. Often, IP attorneys are engineers or scientists whose undergraduate training has not prepared them to fully understand the nuances of the legal issues being litigated. I’ve found that some engineers and scientists who are also attorneys continue to view the world in black and white terms and to ignore the grey. They have reviewed the case and arrived at their conclusions. Because they are convinced that they are right, they often refuse to see any basis to settle a patent infringement case on any terms other than their own. This failure – maybe this inability -- to recognize the potential that the other side might also be “right,” often prevents settlement.

EVALUATIVE AND FACILITATIVE SOLUTIONS

This is an instance where evaluative mediation by an IP specialist mediator can be very helpful. The client gets an opportunity to see and appreciate both sides of the case and to appreciate the risks involved. I once had a client that would not accept my candid advice and counseling regarding the merits of the case and the desirability of settlement until he heard the other side's presentation during mediation. Somehow, hearing it from the other side made more of an impact than hearing it from me.

MS. PYNCHON: I know. I’ve often had counsel pull me aside and say, “listen, when I tell my client his case has holes, he thinks I’m being disloyal. I need you to do it.” I also often find that the attorney sometimes cannot bring himself to deliver the bad news to his client in the way his client can hear it. The case, of course, doesn’t necessarily get better over time but the client often continues to believe it’s as pure and pristine as the day he first brought it to his attorney. Helping the attorney save face is something I see as a pretty common part of my job as a mediator.

MR. TAYLOR: Yes, I’ve experienced that as well. And as you suggest, one of the greatest benefits of mediation is the opportunity for the parties to examine the business issues as opposed to the legal issues. The lawyers get too bogged down in the legal issues and fail to recognize that litigation is and should be merely a business tool for the client.

All clients should be advised up front that litigation must be approached in the same manner as every other business decision -- what are the goals or benefits, what are the risks and what are the costs. The same benefit, cost, risk analysis should be done whether it is a decision to enter a market, produce a new product or bring a law suit. If the business goals or benefits can be achieved by settlement as opposed to trial, there is no reason to go to trial.

Stay tuned for the conclusion of the Jay Taylor interview tomorrow!

Kaleidoscopes and the Law

(photo by Sylvia Cole)

I was having lunch with a mediator friend today, talking about litigation's inability to keep up with the speed of technology.  

Though we're both mediation converts, we're also both lawyers who worry about the continued public development of the law. 

We're not quite ready to toss out the adversarial system bag and baggage.  

While we were talking I was recalling that Todd Lewis Mayover in the IP Counsel Blog once compared the law to a kaleidoscope.  

"A kaleidoscope," he wrote,

is a tube through which a viewer can see beautiful colors, shapes and patterns of small pieces of glass. The pieces of glass move based on the rotation of the tube, gravity and the rotational forces of Earth, thus causing different patterns, shapes and colors with each slight rotation of the kaleidoscope. 

Aside from the Courts, those great rotators of the law's narrow tube, changes in economics, technology, science, society and politics will all play a role in shifting our perception and perspective on what activities ought to be allowed and which prohibited, what injustices should be righted and which left to the great adjustor of the marketplace.  

In praising the good of change, Mayover concluded that "[w]ithout a slight rotation our view of the law [would] never change."

"We've just got a lot more options now," I said to my friend, "and more ways of looking at a dispute, additional strategies for tackling the thing.  It's a good thing.  The one commodity that will never be in short supply is human conflict."

And so we turned the kaleidoscope just a notch to the north for the day.

U.S. Supreme Court Takes Up Expanded Judicial Review

(photo by JDunlevy)
 
 
As you may recall, a few days ago I posted a piece about the arbitration of disputes involving foreign patents. I suggested that in some cases the parties might want to agree to a procedure that includes appellate review by a tribunal of three arbitrators on limited grounds. 
 
One of my reasons for recommending appellate review by an arbitral panel rather than the district court is the Ninth Circuit's opinion that an agreement to appeal an arbitral award to the district court would constitute an unlawful extension of the judicial review permitted under the vacatur grounds of the FAA. Kyocera Corp. v. Prudential-Bache Trade Servs., Inc. (9th Cir. 2003) (en banc) 341 F.3d 987, 1000. 
 
The Circuits are divided about this issue, with the Ninth and Tenth Circuit clearly ruling against appellate review and the Seventh and Eighth Circuits agreeing with the Ninth and Tenth, albeit in dicta. On the other hand, the Fourth and Fifth Circuits, as well as lower courts in the First and Second Circuits favor contractual provisions enabling arbitral appeal. On May 29, 2007, the Supreme Court granted certiorari to decide the issue whether parties can validly enter into an agreement that provides for the possibility of appellate review of an arbitral award by the district court having jurisdiction over the parties. Hall Street Associates, LLC v. Mattel, Inc., --- S.Ct. ----, 2007 WL 142533 (U.S.), 75 USLW 3633, 75 USLW 3636, 75 USLW 3398; see the Ninth Circuit Hall Street Associates Memorandum Opinion here. 

Appeal of Arbitration Awards Should Be Permissible 

Back in 2003 and 2004, I wrote extensively about this subject, contending that such an agreement is clearly legal and that courts and scholars alike ought to be capable of distinguishing between vacatur on the one hand and appeal on the other. See “Reframing The Dilemma of Contractually Expanded Judicial Review: Arbitral Appeal vs. Vacatur, 3 Pepp. Disp. Res. J. 157 - 220 (2003)” ; and ‘Expanded’ Judicial Review Revisited: Kyocera Overturns LaPine, 4 Pepp. Disp. Res. J. 47 - 60 (2004)
 

 

The English Arbitration Act of 1996 clearly distinguishes between the two: Section 68 deals with vacatur and enumerates the grounds for annulment of the award. It is mandatory and the parties cannot modify or exclude it. On the other hand, Section 69 deals with limited appeal from an award, and describes the conditions and grounds upon which a party can seek leave from the court to appeal the award. It is not mandatory, and the parties can agree to exclude it in their arbitration agreement. 
 

 

The Supreme Court should take this opportunity to end the confusion between vacatur and appellate review, and favor the strong public policy of enforcing the arbitration agreement over the flawed arguments that grounds for judicial review cannot be expanded beyond the vacatur grounds of Section 10(a) FAA.

 

Tit for Tat: The Google-eBay Pillow Fight

In its recent article Google-eBay Kiss and Make Up after Ad Spat AP reported that eBay resumed running its Google ads after pulling them in apparent retaliation for Google's plan "to siphon attention from eBay’s annual user celebration in Boston."
As the AP explained:

In the past week, eBay — one of the biggest buyers using Google’s AdWords marketing program — increased advertising on Google rivals, including Yahoo Inc. . . . EBay executives have insisted that pulling ads off Google was in the works for months, but the move came just as Google was planning “Let Freedom Ring” — a reference to the fact that San Jose-based eBay, which owns transaction service PayPal, does not allow rival Google Checkout as a payment method.

(for the economic details on the collaboration and competition between these two internet giants, see Search Engine Land's post eBay Ads Still Off Google).

Tit for Tat in Managing Conflict Between Commercial Competitors

 

The Google-eBay spat provides us with the necessary material to keep our earlier promise to explore the childhood game of tit-for-tat in commercial negotiations.  As background, I'm providing an excellent summary of the development of the strategic theory of tit-for-tat (The Story of Tit-for-Tat) written for "lay" readers by Chris Meredith who was a PhD student at the Australian Neuromuscular Research Institute at the time of its writing.  Chris discusses the evolutionary biology of reciprocal altruism that we've discussed on our negotiation blog several times before. I'm skipping the interesting story of tit-for-tat that you can read by clicking on Chris' article above and moving straight to the "rules."

To effectively respond to competitive negotiation tactics and encourage cooperative bargaining, we are advised:

1. never be the first to make a competitive move

2. retaliate only after your bargaining partner has responded to a cooperative gesture with a competitive one.

3. be prepared to forgive after carrying out just one act of retaliation

4. adopt this strategy only if the probability of meeting the same player again exceeds 2/3 (remembering that it is a long life and a small world).

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Dismiss Copyright Infringement Action When You Agree to Arbitrate

(photo by Bansky)

by Eric Van Ginkel

If you and opposing counsel enter into a post-dispute arbitration agreement that involves a copyright infringement issue, be sure to dismiss the action that was pending in the US district court. If not, chances are you will be held liable for the winning party’s legal fees incurred in post-award proceedings under 17 USC § 505.

That is the lesson I draw from the decision of the US District Court for the Northern District of California in Brayton Purcell LLP v. Recordon & Recordon, --- F.Supp.2d ---, 2007 WL 1462365 (N.D. Cal., May 18, 2007) (currently available only on Westlaw).

What happened?

The law firm Brayton Purcell, headquartered in Novato, California (near San Francisco), discovered that the website of San Diego-based Recordon & Recordon had materials on elder abuse that looked a lot like Brayton Purcell’s page on that subject. Recordon brought the web designer, Apptomix, into the lawsuit, which argued that it had developed that page based on independent research.

The three parties decided to submit the dispute to binding arbitration. In May 2006, the arbitrator found in favor of Brayton Purcell, and the two defendants sought to vacate the award. The district court denied the motions to vacate and confirmed the award. Then Brayton Purcell filed a motion for post-arbitration fees and costs.

The Court’s Holding

The court found that Section 505 of the Copyright Act applied to this case.  

As this case was not dismissed by the parties when they agreed to submit the dispute to arbitration, this case remains a “civil action under this title” within the literal meaning of § 505. In this regard, cases cited by Recordon denying post-arbitration fees are inapposite. They do not involve a continuation of a court case in which interim arbitration has taken place, but rather the initiation of an independent lawsuit seeking confirmation of an arbitration award.

In other words, [t]he analysis might be different had the parties in the case at bar stipulated to a dismissal of the case as part of their agreement to submit to binding arbitration. There would no longer have been a “civil action” under the Copyright Act pending before the Court, and any new court filing seeking to confirm the arbitration award arguably would not be a “civil action” under the Copyright Act.

Rather, federal jurisdiction for such a suit would have to have been independently established, e.g., diversity. To be absolutely clear on the matter, the court stressed that in agreeing to binding arbitration, the parties could have stipulated that fees would be awarded only in arbitration, and not for any post-arbitration proceedings.

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